Builders Price Lock
Builders engaged with Touch Point to understand the top of mind awareness of their Price Lock campaign and to gauge the recall of Price Lock when presented to respondents, using their existing artwork. It came to light that the campaign was not working because of the colour palette of the artwork. Touch Point suggested a new palette using turquoise to differentiate the Price Lock campaign from other instore activity.
Builders Price Lock Campaign
SCOPE OF WORK
- Consultation regarding the campaign.
- Managing the packing, kitting and distribution of all POS.
- Post installation review