" The essence
of retail, is
Shopper Marketing is now growing faster than internet advertising, doubling since 2004 and is on pace for a compound annual growth rate of a whopping 21% through 2010. Retail is now emerging as a new, legitimate battleground for building shares, extending equity and increasing loyalty. The driving factors in this phenomenon are consumer behaviour, fragmented media, competitive pressures and retailer demands. Since the retail environment has become such a sought after communication channel for advertisers, a lot of media owners now operate in this space oﬀering all sorts of diﬀerent media opportunities it is becoming extremely diﬃcult for companies to put together a comprehensive media plan without having to deal with multiple suppliers. We alleviate these frustrations by negotiating on your behalf with the diﬀerent media owners through our extensive service oﬀering.
Source MARS advertising 2009
Touch Point Retail is a certified partner and installer of Cover Styl’ - smart interior design. Cover Styl’ is a cost-effective self-adhesive architectural film that can cover almost any surface. The range offers 471 patterns and textures in 9 categories.
Why choose Cover Styl'?
- This material can transform any living space in no time and is a cheaper quality alternative for establishments that want to do any renovations or make changes.
- This product is new to South Africa but is used extensively in the UK and other parts of the world. Touch Point has exclusive access to this product and are excited to help you transform your establishment today!
- The message here is to rather refurbish than replace, this product offers instant gratification as it is non-invasive and fast to install.
We deliver exciting and compelling campaigns and ideas that drive retail behaviour across every channel and at every stage of the shopping experience from in store to a shopper’s front door.
We build strong bonds with shoppers to create uniquely identiﬁable journeys for brands and retailers, by using speciﬁc marketing strategies, that are proven to work.
We apply our expert retail knowledge across global and local markets to deliver ideal solutions for both retailers and suppliers. By using advanced technology, called digimapping, we can scan the retail environment thereby providing our clients with resolutions that address speciﬁc retail complications.
We are a team of passionate and committed individuals who specialise in the management and installation of signage and POS, including procurement, warehousing, packing, logistics, ﬁeld management, installation, maintenance and compliance.