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Designing a campaign that converts shoppers into customers

Shopper Marketing is now growing faster than internet advertising, doubling since 2004 and is on pace for a compound annual growth rate of a whopping 21% through 2010. Retail is now emerging as a new, legitimate battleground for building share, extending equity and increasing loyalty. The driving factors in this phenomenon are consumer behaviour, fragmented media, competitive pressures and retailer demands. Source MARS advertising 2009

This is all fair and good however because the retail environment has become such a sought after communication channel for advertisers, a lot of media owners now operate in this space offering all sorts of different media opportunities such as car park advertising, forecourts, on shelf , off shelf, radio, digital and numerous other advertising mediums . It is therefore becoming extremely difficult for suppliers to put together a comprehensive media plan without having to deal with 10 different companies. Touch Point Retail Communication alleviates these frustrations by negotiating on the suppliers behalf with the different media owners as well as providing the following services:
TOTAL SHOPPER
MARKETING STRATEGY
DEVELOPMENT
  • IDENTIFY KEY RETAILERS
  • UNDERSTAND THE TARGET AUDIENCE
  • UNDERSTAND THE RETAIL ENVIRONMENT
    		•
    CAMPAIGN DESIGN &
    CONCEPTUALISATION
  • DEVELOPING THE LOOK AND FEEL OF THE CAMPAIGN
  • DESIGNING POS ELEMENTS THAT WILL ACHIEVE THE RESULTS REQUIRED
    		•
    PROVISION OF
    INNOVATIVE MEDIA
    PLATFORMS WITHIN THE
    RETAIL ENVIRONMENT
  • NEGOTIATING WITH THE RETAIL MEDIA OWNERS
  • IDENTIFYING ADDITIONAL INNOVATIVE POS OPPORTUNITIES
    		•
    DISTRIBUTION OF ALL
    MEDIA ELEMENTS TO
    STORE
  • PACKING LISTS DEVELOPED SPECIFICALLY TO THE STORES MEASUREMENTS
    		•
    COMPLETE CAMPAIGN
    INSTALLATION
  • FLIGHTING OF ALL POS ELEMENTS IN THE RETAIL ENVIRONMENT
  • REMOVAL OF ALL POS MATERIAL WHEN THE CAMPAIGN HAS ENDED
  • DISPOSING OF THE POS IN AN ENVIRONMENTALLY FRIENDLY WAY
    		•
    ACTIVATION AT STORE
    LEVEL
  • INSTORE PROMOTERS
  • PROMOTIONAL ACTIVITY IF REQUIRED AND THE MANAGEMENT THERE OF
    		•
    POST CAMPAIGN
    REPORT / ANALYSES
  • PHOTOGRAPHS OF ALL POS BY STORE SUMMARY
  • SALES ANALYSIS
    		•
    Contact our sales team
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