Leroy Merlin The Fixer
Touch Point works closely with Leroy Merlin on all their monthly promotions. With the launch of the “Fixer” campaign – Leroy Merlin wanted to put a face to their DIY offerings, and needed the launch of the “Fixer” to be big, bold and immediately grab the attention of customers when entering the store.
Touchpoint executed the campaign utilising a 21m Spiritflex system banner which was situated outside the store close to a busy traffic circle. The size of the banner and the striking visual, the “Fixer” could not be missed.
In addition to the usual advertising on Leroy Merlin’s trolley bays, Touchpoint Retail suggested a 3m x 3m floor decal at the entrance of each store, as well as striking full window height decals using contravision, which were strategically placed on the main entrance windows. The entire campaign (including billboards & radio) resulted in a cohesive look and feel, sending a strong message of Leroy Merlin as your one-stop go to DIY outlet.
Leroy Merlin – The Fixer Campaign
SCOPE OF WORK
- Consultation regarding the project.
- Managing the production, distribution and installation of all POS items.
- Post installation review.