ABSA Giant Storybooks


Mann Made Media approached Touch Point to assist with the design, printing and build of four Giant Storybooks for an ABSA bank campaign targeted at their staff that showcased their various products in the form of a series of stories.

The brief also required the installation of the Giant Storybooks as well as weekly visits to the four sites to change the story book pages.  The campaign ran for a total of 8 weeks.


Mann Made Media – ABSA Giant Storybooks


  • Structural design, printing and building of Giant Books with 8 sets of story pages per book.
  • Installation of books at 4 Gauteng sites.
  • Weekly callouts to the sites to change the story pages.
  • Removal of stands once campaign ran it’s course.