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Company ProfileTouch Point Retail Communication has established itself as a leading provider of POS solutions and was established to offer retailers and brands a single contact, integrated Shopper Marketing solution. Given the recent surge in Shopper Marketing, a new-age discipline that aims at converting shoppers into buyers at the retail outlet, Touch Point is strategically placed to help brands leverage the store as a marketing medium and to help both brands and retailers win the battle for the shoppers wallet through the development of niche joint marketing platforms. As modern retail grows and shoppers become more savvy, the store emerges as a key "moment of truth" where purchase decisions are made, altered or reinforced. In this context, brands and retailers need shopper marketing solutions that see the store through the eyes of the shopper, a service that Touch Point Retail Communication provides. Touch Point Retail Communication develops strategic shopper marketing campaigns that utilise all marketing stimuli, which engages shoppers, builds brand equity and leads the consumer to make a purchase while he/she is in "shopper mode". Touch Point Retail Communication understands the complexities of the retail environment and the increasing interest in the retail environment as a communication channel with a myriad of marketing opportunities for advertisers, which has added to the increased representation of media owners, making the planning and execution of powerful shopper marketing campaigns a complex process for brands and retailers. |
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Touch Point Retail Communication offers clients an integrated service, through the
design, management and execution of the entire process, which includes the provision
of a total shopper marketing offering including:
Touch Point Retail Communication is constantly looking for new and innovative media platforms within the retail environment and different ways to approach in-store communication thereby assisting brands with cutting edge technology that get the desired results. |
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